Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 100,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Household Connect™, Valassis Consumer Graph and Harland Clarke ChecksCXTM — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

The B2C Brand Marketing Manager will develop and support the execution of strategies and tactics for the Save brand nationally to drive awareness, engagement and make the Save brand synonymous with smart shopping.  This is an integral role in developing the go-to-market plans and execution of the B2C shared mail brand across all channels and consumer touchpoints.  This position will partner closely with a cross-functional team including product marketing, social media, content marketing and product management as well as external content and creative partners.  The ideal candidate will possess the ability to think strategically and execute flawlessly with experience supporting and building a consumer brand. 

KEY DUTIES/RESPONSIBILITIES

•   Plan, develop and manage the Save content marketing program including the ideation, ownership and execution of the B2C editorial calendar. 20%

•   Partner with external agencies and partners to conceptualize, produce and publish compelling content to engage consumers and build the Save brand. 10%

•   Build owned and paid media plan and creative assets to support the Save.com content hub and engagement goals. 10%

•   Coordinate with social media and corporate communications teams to amplify content and identify opportunities to communicate the value of Save to consumers. 10%

•   Support the development and execution of a Save digital engagement strategy from concept through ongoing management. 10%

•   Partner with a cross-functional team to develop the Save email marketing program including activation strategy, creative development, content curation and ongoing management. 10%

•   Own the Save brand guidelines, identity and governance. 10%

•   Monitor key performance metrics, report on marketing program performance and identify opportunities for optimization. 10%

•   Identify new opportunities or innovations to grow and flex the Save brand. 10%

•   Bachelor’s Degree in Marketing, Communications or related field (Required)

•   5+ years experience in brand marketing, content marketing, advertising or related experience.

•   Previous experience partnering with and managing relationships between agencies and/or internal creative services teams and stakeholders.

•   Experience with the creative development process and managing projects from concept through implementation.

•   Previous experience in marketing to consumers (B2C).

•   Familiarity with digital marketing, social media and email marketing a plus.

•   Self-starter with strong project management skills and excellent attention to detail.

•   Strong presentation and communication skills.

WHAT'S IN IT FOR YOU? Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K matching and . A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients and our community. Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. In addition, Vericast will provide reasonable accommodations for qualified individuals with disabilities by contacting us at: [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

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