Marketing Manager

PRIMARY FUNCTION:

Develop and implement strategic marketing plans for Lift Systems while staying abreast of changes in the marketing environment to best serve the objectives of the company; Serve as a Graphic Design resource expert for corporate Marketing initiatives.

ESSENTIAL DUTIES

Marketing:

• Drive a 3–5-year strategic Lift Systems initiatives through reviewing changes to the marketplace/industry and adjust marketing plans accordingly.

• Conduct market research/competitive analysis while interpreting and predicting consumer trends for Lift Systems.
• Perform market segmentation planning through developing different ways to segment the market, developing profiles of the resulting segment and evaluating each segment’s attractiveness.
• Oversee campaign management bydeveloping and deploying multiple-channel marketing campaigns to target customers and track the effect of those campaigns, by customer segment, over time.
• Oversee Lift Systems lead processgeneration to increase both the marketing and sales success rate.
• Handle customer channel alignment issues through engaging in specific process planning tasks designed to understand customer segments and their affinities for certain interaction channels resulting in coordination of customer interaction across channels, avoiding channel conflict, and improving the company’s effectiveness in targeted promotions and marketing campaigns.
• Provide development input for Lift Systems business prospectus for securing or influencing Lift Systems in the Sales area.
• Resolve calls from customers and interdepartmental employees on related needs and questions.
• Perform coverage and opportunity analysis as it pertains to new venture creation and the implementation of a business plan offering new marketing strategies.
• Support Division Strategic planning and direct Division Marketing Strategic Planning that will promote customer loyalty and retention.
• Manage the GP Lift Systems website design, deployment, updates and content to maximize the websites effectiveness.

Business Development:

• Provide and follow up on appropriate business leads provided to and by Business Development Representatives, service associates, marketing distributions, economic development information, etc.
• Oversee Lift Systems E-business strategies (in conjunction with corporate marketing) by analyzing how information will support the division and company’s mission, goals and objectives including CRM, database coordination and call center development as well as Division Advertising and Promotion initiatives.
• Direct Division CRM initiatives in conjunction with Corporate Marketing.
• Work with Corporate Marketing to add to the value/direction of the corporate lead management system.
• Provide feedback on lead generation results and improvement directions.

Graphics Design Resource:

• Design promotion and advertising materials including layouts for ads, direct mail, electronic mail, sales literature, web design, and presentation materials.
• Be the creative design resource to support the Division marketing strategy, Advertising and Promotion needs and the special customized needs of Account Managers, Sales Managers and Director of Sales. Also support the needs of the Operations side of the Division.
• Manage and maintain graphic files including Company logos, photos and artwork.

            Administrative:

• Ensure business proposals and/or agreements are properly developed and timely submitted.
• Participate in Corporate Strategic Planning Process teams/activities as requested.
• Submit timely all monthly business records (i.e. call reports, expense reports, etc.)
• Routinely provides information updates to the Managers and other Lift Systems Sales Team Members on business status or problems.
• Develop and execute reports to keep management informed on trends, business intelligence, etc.
• Assist Division Group VP with monthly reports on market share, market level direction and other reports as needed.

Group Leadership:

Provide daily and long-term leadership for all direct reports to include but not be limited to the following activities:

• Interviewing and hiring
• Coaching
• Training and developing
• Counseling and disciplining

AHS, LLC

• Take a consultant type support role in helping AHS with marketing direction and initiatives to improve and develop a Marketing and Business Development plan.
• Execute most of the above duties through individuals at AHS or through the direct efforts of the Lift Systems Marketing Manager.

MINIMUM REQUIREMENTS:

Education:

Must have a four-year degree in Business Management, Marketing or related field and at least four years’ Sales/Marketing experience with materials handling equipment; At least two years supervisory experience.

Work Experience:

(See above)

Physical:

Must be able to sit for long periods using the telephone and computer

Excellent communication and interpersonal skills are essential.

Demonstrated ability to effectively interface with executive level managers

Must be able to routinely travel via a vehicle or air transportation with occasional overnight trips

Other:

Must have advanced PC skills in MS Office, especially Excel, PowerPoint and Word

Must have a valid state driver’s license and dependable transportation to travel periodically for business purposes

Must have strong, professional negotiation and reasoning skills

Knowledge of communication principles, media and marketing techniques

A wide degree of creativity is expected

This job description is not intended to be all-inclusive.  Your supervisor may request and assign you similar duties.  Any major modification of this job role requires Human Resources approval. 

Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.