Marketing Operations Specialist

Position Summary:

Do you have a passion for campaign optimization, marketing and sales funnel management, and data analysis? We are seeking a detail-oriented and analytical marketing professional to join our B2B Marketing team as Marketing Operations Specialist. In this role, you will have the opportunity to collaborate cross-functionally to implement best practices and streamline processes, maximizing the impact of our marketing initiatives for the enterprise solutions business channels.

The right candidate will have experience in digital marketing and demand generation and be hands-on with marketing technologies such as HubSpot, Marketo, Salesforce, and more. They will be knowledgeable about email best practices and have a track record of managing day-to-day marketing activities including tracking and analysis, marketing and sales funnel management, and A/B testing for optimization of email and landing pages.

Essential Job Functions:

• Manage our marketing automation platforms (HubSpot, Marketo) and integrations with Salesforce in partnership with our sales and revenue operations teams, ensuring seamless bi-directional flow of data
• Support strategic use of marketing and sales tech, including ZoomInfo, HubSpot Sales Hub, and Wistia; build and document process for marketing, sales, and client success to leverage tools effectively
• Review and manage web form strategy, lead scoring model, workflows and lead nurturing strategy, and lead assignment strategy within HubSpot and Marketo
• Build campaign structure to enable effective reporting for all marketing initiatives, including creation of campaigns in HubSpot, Marketo, and Salesforce; development of UTMs for tracking; and workflows and scoring for leads generated
• Dive deep into data with reports and dashboards to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision-making for optimized campaign strategies; own the distillation of learnings/insights to guide ongoing sales & marketing efforts
• Partner with Sales Ops on overall data strategy within CRM, overseeing data hygiene and governance practices within HubSpot and Marketo including list segmentation, list uploads, deduplication, and data source standardization; maintain data accuracy and compliance with regulatory requirements (e.g. GDPR, CAN-SPAM)
• Document, maintain, and streamline processes that ensure campaign and lead management best practices; create repeatable processes across different channels of the Enterprise Solutions division
• Manage B2B Marketing SharePoint site, creating taxonomy for storing content and resources effectively  to enable their use by sales and account management teams

 Knowledge, Skills, Abilities:

• 3+ years of experience in marketing operations, sales operations or revenue operations in B2B org
• Experience as an advanced HubSpot user; experience with Salesforce and Marketo preferable
• A strong understanding of ABM, marketing automation, CRM, lead scoring, segmentation, revenue attribution, influence, and ROI 
• Expertise in audience segmentation, A/B testing, and defining success metrics
• Able to work in a fast-paced environment while balancing strategic, tactical, and analytical responsibilities.
• Detail-oriented mindset with excellent analytical skills to derive actionable insight from data
• Entrepreneurial “test & learn” mindset with track record of innovation; ability to move & pivot quickly
• Strong communication skills, with ability to translate business needs into technical workflows
• Bonus: Data analysis and visualization skills.

 About Us: At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future.  Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building teams that are diverse – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.  

What We Offer: We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, plus free access to all of our online programs.