Job Objective: Design, Develop, Deploy and Maintain - Predictive models based on Business Case. Handle end to end projects in Marketing Analytics for Life Science companies
Designation: Senior Business Analyst
Job Location: Bangalore/Chennai
Type of employment: Permanent
Roles & Responsibilities:
- Work with internal business teams to understand problem statement, requirements and use cases
- Work on Business problems including Marketing Effectiveness, Sales Engagement & Next Best Action, Demand Planning, Customer Segmentation, Test & Control analysis
- Conduct simple and advanced data analysis to help clients make good business decisions
- Apply advanced statistical, econometric, optimization models and algorithms to real-world business problems
- Explore emerging statistical models as well as provide analysis using existing models
- Build solutions on Structured as well as Un-structured data like Text, Images etc.
- Maintain the highest standards to follow the best practices and trending analytics in pharma domain
- Work with project leadership to define project scope