The Brand Field Specialist (BFS) Manager is responsible for recruiting, developing, and retaining a diverse team of 40-50 Brand Field Specialists. They ensure consistent performance through KPIs aligned with business goals and SRNA’s Passport principles. The BFS Manager collaborates with the Sr. BFS Manager to motivate the team, oversee operational development, and manage budgets to improve profitability. This role includes maintaining vehicle fleet compliance and spending 40% of their time in the field to expand SRNA’s dealer network across North America and Canada. Additionally, they provide field insights, support training, and collaborate with strategic teams to enhance growth opportunities.
Essential Job Functions:
• Field Management
• Track all enrollments with Associate Dealer Program
• Maintain all aspects of Salesforce Data Collection
• Create and execute strategic plans to penetrate existing markets
• Consistently engage Associate Dealers to assist them to the next highest possible level.
• Assist in developing and implementing Field Strategies that improve overall success of the FAST Team and Associate dealer program.
• Provide solution selling to BFS team members in the field.
• High Level understanding of Mapping of FAST and BFS market coverage for tire brands.
• Manage KPI’s, POS and display Tire Orders
• Manage FAST schedules in Salesforce with review of visits, enrollments, and proper data collection in the field.
• Identify and Map share of market by territory using Salesforce maps.
• Recruit, Hire, Motivate, mentor, and develop the FAST Team to a full budgeted headcount.
• Oversee and develop field collateral that helps move an enrollment forward
• Manage Fleet of Falken FAST vehicles, and track maintenance and service
• Cross-departmental collaboration with Fanatic, Sales Strategy, Sales and Market Intelligence.
