Marcom Lead, Apex Legends

Location: Los Angeles, CA, USA

Notice

This position is no longer open.

Requisition Number: 159764

Position Title: Campaign Lead I

External Description:

Marcom Lead, Apex Legends

This role will lead all Global Marketing Activations for Apex Legends, partnering with key stakeholders across all of our cross functional teams to execute and measure integrated omni-channel activations for Apex Legends. This role requires a team player that is skilled in building strong relationships with Studio, Brand, and additional internal and external partners, ensuring consistent alignment and flawless execution for all Apex Legends Marketing activations. Previous experience working in live service for video games or the entertainment industry highly preferred.

Responsibilities

Drive global, consumer-facing marketing: Along with the Sr. Marcom Activation Manager, drives the Apex Legends global activation plans and execution across global marketing channels and touchpoints
Drive locally nuanced, coherent, consistent, compelling player journeys: Develops global activation plans and executes global marketing activations, ensuring cohesion across territories in partnership with Regional Marcom Activation Managers; tracks beat readiness and works with Marcom Activation Director to remove barriers to timely, coherent execution
Inspire a cross-functional team of marketers: Inspire an unassailable sense of shared purpose across functional teams and equip, empower and enable solution-oriented creative progress.
Problem-solve: Collaborate with partner teams within and outside of Marcom to alleviate obstacles to timely, quality player-facing executions
Connects marketing activation with product and business deliverables: Tracks and interprets campaign performance data delivered by Global Analytics & Insights and translates into actions
Budget management: Helps manage cross functional marketing budgets globally (where applicable)

Deliverables

Marketing Activation Roadmap: Along with the Sr. Marcom Activation Manager, accountable for creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
Signature Initiatives: Develops breakthrough global marketing programs applicable to all channels and markets
Establish the KPI Scorecard for the campaign: Work with Insights & Analytics, Global Publishing and Channel Marketing teams to quantify and qualify success metrics.
Beat readiness Scorecard: Risk and opportunity assessment on flawless execution of key beats

Core Competencies

Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

5-7 years’ experience in creating, executing, and measuring Marketing campaigns with a strong preference to candidates that have worked in video games or entertainment.
Ability to drive and execute marketing excellence to optimize product performance
Commercial / Business acumen & understanding – global and local
Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instills a high degree of confidence with partners
Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns
Ability to execute effectively across a variety of brands and products
Adept at managing up and in partnership with a complex matrix of partners across regions.
Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members

City:

State:

Community / Marketing Title: Marcom Lead, Apex Legends

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 178

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts