Director, SNA Marketing

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The Director of Marketing is responsible for developing and executing the Stago North America (SNA) marketing strategy to drive brand awareness, customer engagement, and revenue growth across our portfolio of coagulation solutions to achieve commercial goals. This role combines strategic leadership with tactical execution and requires a deep understanding of the IVD industry, especially within the hospital laboratory and reference laboratory segments. The Director will work cross-functionally with Sales, Market Access, Field Service Engineering, Technical Support, Supply Chain, and Global Marketing to align strategies and drive market success.

Essential Duties & Responsibilities: 

• Strategic & Product Marketing:
  - Develop and execute a comprehensive SNA marketing strategy aligned with corporate objectives and global initiatives.
  - Lead product positioning, messaging, and go-to-market strategy for new and existing Stago coagulation solutions.
  - Forecast market trends, customer demand, and revenue opportunities based on data-driven analysis.
  - Drive pricing strategies in collaboration with finance and sales teams, ensuring competitiveness and profitability.
  - Conduct market segmentation and sales analysis to identify target accounts, track performance, and perform gap analyses.
  - Translate market intelligence and customer feedback into actionable business strategies.
• Voice of Customer & Customer Relationships:
  - Build and nurture relationships with key customers, KOLs, and laboratory stakeholders.
  - Lead structured Voice of Customer (VOC) initiatives to gather insights on unmet needs, product usage, and service expectations.
  - Leverage customer feedback to guide product development, marketing campaigns, and support initiatives.
  - Champion the customer perspective internally, ensuring our brand, communications, and offerings resonate with end users.
• Customer Experience & Commercial Enablement:
  - Serve as a key driver of customer experience strategy, ensuring consistent, high-quality touchpoints across the customer journey.
  - Develop tools, training, and messaging to enable sales and service teams to deliver value-driven customer conversations.
  - Collaborate with the Director of Sales to align on sales objectives, messaging, and market opportunities.
  - Lead the Business & Data team to optimize business reviews, lead generation, customer segmentation, and commercial insights.
• Competitive Intelligence & Market Analysis:
  - Lead ongoing analysis of market dynamics, competitor activity, and regulatory trends impacting the IVD and coagulation space.
  - Provide internal stakeholders with actionable intelligence and recommendations based on competitive analysis.
  - Monitor win/loss trends and identify emerging threats or opportunities in the market.
• Event Planning & Marcom:
  - Lead planning and execution for the annual National Sales Meeting, including agenda development, content creation, and logistics.
  - Oversee the company’s presence at national tradeshows, conferences, and customer-facing events.
  - Direct all internal and external marketing communications, including email campaigns, digital marketing, advertising, PR, and brand messaging.
• Team Leadership & Cross-Functional Collaboration:
  - Manage and mentor the Business & Data team, ensuring alignment on analytics, CRM, forecasting, and commercial reporting to support strategic decisions.
  - Foster a collaborative, high-performing marketing function that combines operational excellence with innovative thinking.
  - Coach and develop team members to think strategically, take ownership, and translate data and insights into impactful ideas and campaigns. - Create a culture that encourages curiosity, creativity, and continuous improvement, empowering employees to bring bold, customer-centered concepts to life.
  - Collaborate with cross-functional teams including Sales, Market Access, Quality, Supply Chain, Finance, all Service teams, Training and Global teams.
• Leads and manages special related projects in line with Corporate strategy or more local approaches.
• Promotes cross functional teamwork representing the marketing department to streamline processes and enhance efficiencies related to the sales process.

Education & Requirements:

• Bachelor's degree (B. A.) from four-year college or university required; and 8-10 years related experience; minimum 6 years of management or product management experience required. MBA preferred.
• Proficient with Microsoft suite of products; CRM systems (e.g., Salesforce or Microsoft Dynamics), business analytics platform (e.g., PowerBI), and customer survey platforms (e.g., Qualtrics).
• Valid drivers license.
• Demonstrated success in product marketing, pricing strategy, market analysis, and competitive intelligence.
• Strong commercial acumen with experience working closely with sales leadership to drive performance.
• Exceptional communication, leadership, and relationship-building skills.
• Experience leading cross-functional teams and managing external vendors and agencies.
• Ability to write professional, compelling reports and correspondence.
• Strong analytical skills with the ability to interpret complex data, uncover insights, and translate them into actionable strategies.
• Excellent persuasion skills, with the ability to influence cross-functional teams and inspire alignment around shared goals.
• Proven ability to lead, mentor, and develop team members into strategic thinkers who deliver results.
• Up to 50% travel. Ability to travel internationally.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job requires the individual to be fully vaccinated against COVID-19, absent a legally required accommodation, as determined by customer requirements.   

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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