Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers. Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Open to any US location, remote work from home.

Position Summary:   The leader of Vertical Digital Strategy will work with the Head of Vertical Digital Sales to set the strategic direction for the Vertical Digital team maintaining and growing Valassis’ market position in the Vertical Digital space.

Key Responsibilities:

·       Aide in developing and implementing internal and external strategies to maintain and grow the Vertical Digital sales efforts

·       Partner with the Head of VDS, Sales Leaders, Sellers and Client Strategy teams to drive growth opportunities, organizational capabilities, strategies, concepts, and solutions

·       Design and lead assigned projects and initiatives – work cross-functionally to ensure all relevant functions are coordinated and collaborating

·       Provide pacing against projects and initiatives and ensure timelines are established and met

·       Work with the product team and provide expertise to drive the Vertical Digital narrative

·       Partner with marketing to provide Vertical Digital expertise on competitive landscape and positioning with cross-functional consideration

·       Act as key change agent for the organization

·       Assist Head of VDS Sales with additional initiatives to meet the needs of the marketplace

Education & Knowledge:

·       Bachelor’s degree preferably in the fields of Business, Marketing, or Communications; or equivalent combination of education and experience

Experience / Skills and Competencies:

·       8+ years of working experience in digital media, advertising, sales and/or partnership development

·       4+ years of Project or Program Management experience within capacity of prior work experience

• Digital industry knowledge required
• Ability to lead a people team to success in supporting the business and developing their careers
• Ability to develop strategic plans that drive revenue

·       Demonstrated experience with digital media platforms, advertising metrics, and industry trends (Direct Response marketing, data and technology solutions, ad-tech, partnerships)

• Demonstrate ability to influence to action and work cross-functionally. Awareness of industry trends and specific knowledge of vertical/category 

·       Detail-oriented and diligent work ethic with excellent organizational, project/time management, and problem-solving skills

·       Proactivity and executional excellence with ability to autonomously implement improvements to existing strategies and executional methods

·       Excellent written and verbal communications skills, with demonstrated mastery of presenting innovative solutions to client business challenges and internal communications platforms (PowerPoint, Word)

·       High proficiency in Microsoft Excel with experience analyzing datasets and delivering insights

·       Experience leading cross functional teams and working groups with the ability to influence various levels of management. People management experience is not required.

·       Ability to excel in a highly dynamic, fast-paced environment that requires a fast learning, flexible thinking, and Demonstrated problem solving and decision-making skills

·       Ability to travel as needed

Valassis, a Vericast business, is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Follow Valassis on LinkedIn and Twitter.

Valassis offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K plan and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

Valassis considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status. In addition, Valassis will provide reasonable accommodations for qualified individuals with disabilities. 

#LI-MG